Start Form

The Start Form is the entry point of the credit process: it is what the end client or the sales team fills out to kick off a request. Before any analysis, any approval, or any technical opinion exists, there is a first act of data entry — a set of questions the operation decided to ask right at the outset, because the answers to them shape everything that follows.

This form can take different shapes depending on the commercial moment. It can be embedded directly on a company website, letting the client start the request without intermediation; it can be sent as a standalone link, useful when the relationship is already underway and only the formal request is missing; or it can be filled out internally by a salesperson, analyst, or attendant, when the process originates from an in-person contact, a phone call, or a field visit. Whichever path is used, the Start Form serves the same purpose: it is the first structured contact of data between the client and the credit operation.

Designing this form well is a strategic decision, not merely an operational one. Every field included represents a question the credit area considers essential to answer before the process even enters the analysis pipeline — applicant identification, rural property, crop, intended amount, reference harvest, among others. Asking for too little pushes data collection into later stages, delaying the pipeline and overloading whoever performs the analysis. Asking for too much increases friction at the first touchpoint and can drive the client away before the relationship even begins. Finding that balance — the minimum necessary to move forward safely, without turning the start of the journey into an obstacle — is what makes the design of the Start Form as relevant a leverage point for client experience as it is for operational efficiency.

Finally, the Start Form also gives the business the freedom to adapt the entry point of the process to different products, audiences, or channels, without changing the essence of the credit process that follows — each line of business can have its own starting point, shaped to its own commercial reality.

Simplified example

Under the hood, the Start Form is represented by a simple data structure — a title and a list of fields to fill out. An illustrative example:

{
  "title": "Registration Form",
  "fields": [
    {
      "name": "Client Name",
      "type": "default_name",
      "required": true
    }
  ]
}

For the complete technical reference, with every field, validation, and documented behavior, see the technical documentation under the 🇺🇸 English tab.

Simplified example#

Simplified example